Looks like Netflix has had it when it comes to freeloaders sharing passwords for Netflix, the multi billion dollar company is going to be cracking down and cutting accounts off!
Netflix (NFLX) freeloaders, beware! The company is ramping up its password sharing crackdown.
Following fourth quarter earnings results on Thursday that saw subscriber numbers leap past expectations, the company warned in its quarterly letter to shareholders it will be intensifying its push to combat password sharing.
"Later in Q1, we expect to start rolling out paid sharing more broadly. Today’s widespread account sharing (100M+ households) undermines our long term ability to invest in and improve Netflix, as well as build our business," Netflix said.
The company explained it's been building additional new features to improve the overall Netflix experience, including the ability for members to review which devices are using their account and to transfer a profile to a new account.
Members can also pay extra if they want to share the platform with people they don't live with.
"As we work through this transition – and as some borrowers stop watching either because they don’t convert to extra members or full paying accounts – near term engagement, as measured by third parties like Nielsen’s The Gauge, could be negatively impacted," Netflix said.