If you want to get your fans hyped about your new album, invite them out to a special listening party at a bar. If you want to get them REALLY hyped, get them liquored up.
Zach Bryan recently held a listening party for his new album "The Great American Bar Scene" at a bar in Boston.
And just in case anyone was on the fence about the music, Zach made sure everyone was happy by buying the entire place a round of shots.
The only drawback for those folks was that Zach was NOT there himself.
The album comes out on July 4th.