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Awards shows are fun to watch, but the reason they exist is to make money, for the network, record companies, and artists. For example, Jelly Roll's big night at the CMTs caused a huge bump in sales and streaming.
His song "Son of a Sinner", which peaked at #31 last October, notched 950,000 official on-demand U.S. streams on Monday, the day after the show. It also received a 740% sales gain over the previous two days.
His performance of "Need a Favor" was huge. It caused a 49% rise in streams on Monday, with an 848% sales bump on Sunday and Monday. All this will help the sales of his new album "Whitsitt Chapel", which drops June 2nd.
This is ALSO good timing for Brantley Gilbert, who recently confirmed that he and Jelly Roll are releasing an EP together. No word when it'll be out.