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We're less than two weeks away from Valentine's Day, so if you're planning on ordering anything online, you should probably get on that.
According to an annual survey by the National Retail Federation, the average American expects to spend $192.80 on Valentine's Day this year.
That's up from an average of $175 last year, but down from $196 in 2020.
Most people are planning to spend the same on significant others and family members as last year, roughly $130. Or two-thirds of the $193.
The increase this year is in the non-Valentine category: Gifts for pets, friends, coworkers, classmates, and teachers.
People ages 35 to 44 plan to spend the most, $336. They're followed by people ages 25 to 34, who plan to spend $238. Since those are well above the average, those ages 45 and older plan to spend a lot less.
So what are people buying? 57% will pick up candy, and 40% will purchase greeting cards. Others will shell out for more expensive stuff like: Flowers, an evening out, an "experience", jewelry, gift cards, and clothing.
Of course, not everyone celebrates Valentine's Day.
Among the people who don't, 28% will still mark the day in some way, with some non-Valentine's gifts, treating themselves to something special, or planning a get-together with single friends and family members.