We Are Willing to Pay Double the Price of Any Item If It "Lasts Forever"

Businessman Handing Over Stacks of Money

Photo: Getty Images

Let's be honest, we have all looked for the cheapest possible option of something, and then, months later, when that piece of junk breaks, we say, "they don't make things like they used to."

In a survey, the average American says they'd pay 108% more than the listed price, or DOUBLE the cost, if they knew it would last at least 20 years.

63% of people say they've regretted purchasing a cheaper product. Which seems VERY low. Unless people write off cheap versions as disposable.

People were asked which things they'd pay more for, if they could reliably "last forever", or as long as you need them to work. Cars and kitchen appliances were tied for #1 at 34%.

Cookware got the third-most votes, followed by TVs, phones, jewelry, watches, exercise equipment, dishware, and shoes.


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