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Netflix raised prices recently. And yesterday, they announced that they lost 200,000 subscribers, the first time they've lost users in a decade. But they also announced that they're rolling out a CHEAPER version, with ads.
But it may not happen for another year or two.
Netflix has always resisted the idea of an ad-supported version, but they're embracing it now as a way of bringing in new subscribers. Plus they're also seeing it work for competitors like Hulu and Peacock.