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Some companies are already getting a head start and releasing either full commercials or teasers for this year's Big Game. Here are the latest:
1. Lay's: Paul Rudd and Seth Rogen look back on their "golden" memories together, from a road trip, to a turbulent flight, and to Seth moving in to a haunted house, then it ends with Seth marrying the ghost from his house.
2. BMW: Arnold Schwarzenegger is the Greek god Zeus. He teased an image of his transformation last week, but now we know it's just for an ad for a new car. A new teaser shows him picking up a cup of coffee.
3. Uber Eats: They released three teasers to show that they deliver more than just food. One has Gwyneth Paltrow taking a bite out of her infamous Goop vagina candle.
The second is Jennifer Coolidge eating lipstick and a makeup brush.
And the third is Trevor Noah taking a bite out of deodorant.
4. Budweiser: The Clydesdale has returned after taking a year off from the Big Game. The new spot is called "A Clydesdale's Journey" and shows a horse hurting its leg and recovering, then getting back up to run because, "In the home of the brave, down never means out."