Firehouse Subs is serving up a new promotion, offering a free medium Steak & Cheese Melt to anyone named Mike, or variations like Michael, Michelle, or Miguel, for one day only, today, Wednesday, May 6th (valid ID required).
The one-day giveaway also doubles as a lighthearted jab at rival Jersey Mike’s and a nod to the company’s president, Mike Hancock.
The featured sandwich is stacked with USDA Choice prime rib, caramelized onions, provolone cheese, and bell peppers, packing in 42 grams of protein.
With more than 14-hundred locations worldwide and a foundation that has donated over $107-million to first responders, the brand is mixing fun with a feel-good mission.