Chipotle Launches New Apparel Line With ‘Chipotle Is My Life’ Kid


Chipotle is teaming up with 12-year-old Roy Murray aka "Chipotle is My Life" kid.

The chain restaurant announced that they are collaborating with Murray to drop a limited edition clothing line as part of the Chipotle Goods collection.

You might remember in 2014 Roy went viral after he was recorded saying, "OMG I love Chipotle. Chipotle is my life."

Profits from the line will go towards organizations that make fashion or farming more sustainable. Love it!

Check out the collab below:

Image via Chipotle Mexican Grill, Inc.