Ulta Is Doubling The Amount of Black-Owned Brands On Shelves in 2021

Tuesday, Ulta Beauty announced that it will be doubling up on Black-owned beauty brands in its stores. 

The move, which is in line with Black History Month, is scheduled to be completed by the end of the year. Ulta will roll out lines including Mented Cosmetics, Melanin Hair Care, Briogeo, and Black Girl Sunscreen starting this month.

Additionally, Ulta plans to implement quarterly inclusivity and unconscious bias training to all store and salon employees.

The popular beauty store has also hired Black-ish star Tracee Ellis Ross as its Diversity and Inclusion Advisor to oversee various company initiatives. 

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