Smashburger Rolls Out Scorchin' Hot Crispy Chicken Sandwich

Smashburger has jumped into the middle of the so-called QSR Chicken Sandwich Wars, inviting guests to test their spicy-food threshold with its Scorchin' Hot Crispy Chicken Sandwich. Made with Nashville hot crispy chicken, spicy red pepper mayo, pickles and served on a toasted bun, the sandwich is available now through June 15, according to a company press release.

"While we are predominantly a burger brand, we have some fantastic non-burger offerings and can't wait for our guests to try the Scorchin' Hot Crispy Chicken Sandwich," President Carl Bachmann said in the release. "Smashburger has always been a culinary food-focused brand, so we continue to take an aggressive approach into menu innovation offering our guests new high-caliber products with unique flavor and taste profiles. We're hoping this sandwich will offer guests the spicy kick that they crave."

In the spirit of the competitive pressure for chicken sandwich dominance among many quick-service restaurant brands, Smashburger is calling an end to the "chicken wars," inviting restaurant chains to leave the battles behind and embrace their chicken sandwich differences by calling for peace and unity for the love of crispy chicken, according to the release.

To encourage its guests to help spread the peace, the brand is offering a BOGO promotion Tuesday.

Based in Denver, Colorado, Smashburger has 36 corporate and franchise restaurants operating in 36 states and eight countries.


Sponsored Content

Sponsored Content

Â